BMCC ads

I think The Borough of Manhattan Community College (BMCC) does an excellent job on their advertisements. I see them all around the city in many places such as in inside the subway stations and trains, buses, in various places outside around the city as well as in many papers. One of the things also that i like about the ads is that it features many people of all different nationalities.

Toyota Corolla

I saw a cool commercial today by Toyota Corolla. It had a claymation character attrying to make a decision that he started making all kinds of weird sounds and pulling on his self. At the end of the commercial a voice said: Toyota Corolla, The solid choice for 09.

Chevrolet's GPiX Crossover Coupe Concept

General Motors revealed the Chevrolet GPiX crossover coupe concept yesterday at the 25th edition of the Sao Paulo International Auto Show. The Chevrolet GPiX concept was developed by General Motors Design in Brazil and represents a potential new segment for GM in the Mercosur region. The GPiX concept features a two-door body style with high ground clearance appropriate for the types of roads and conditions found in emerging markets. "It offers the sporty design and versatility necessary for a country with the continental dimensions of Brazil," said Carlos Barba, General Director of Design for GM Latin America, Africa and Middle East. GPiX also combines Chevrolet's global design "DNA" with the cost-benefit proposition necessary to compete in today's emerging markets. Jaime Ardila, President of General Motors Brazil and Mercosur said, "with this project, the Chevrolet GPiX concept could result in the development of many models for Brazil and the Mercosur region."

GM's Student Center

GM's Student Center has everything high school and college students need to know about a future at GM. At GM's Student Center high school students can begin laying the groundwork for the road ahead. They provide students with information on career paths and GM’s participation with universities involved in the PACE program. Current college students already traveling down the university highway will discover GM offers both Intern and Co-op programs to prepare you for a career with them. Every fall, GM recruiters visit the world’s top engineering and business schools. In addition, GM provides both their undergrad and graduate-level interns and co-ops access to housing, transportation, and travel expenses during their journey with GM.

GM Explores sale of ACDelco

General Motors announced on Oct 22nd, that it is exploring a potential sale of ACDelco, its global independent aftermarket parts business, a brand of GM Service & Parts Operations. A sale is expected to promote more rapid growth of ACDelco globally. As the company announced in July, GM is undertaking a number of initiatives to bolster its liquidity position by approximately $15 billion through year-end 2009, including the sale of assets which are expected to generate approximately $2-4 billion of liquidity. In addition to the ACDelco business, GM previously announced it is exploring the potential sale of its Hummer brand and its technical and manufacturing center in Strasbourg, France. ACDelco provides light-duty maintenance and repair parts and associated services for both GM and non-GM vehicles in more than 100 countries. Part of GM Service & Parts Operations, ACDelco is headquartered in Grand Blanc, MI, with approximately 600 employees worldwide.
GM has retained Merrill Lynch to assist in this initiative.

Chevrolet Traverse Crossover goes to World Series

For the third consecutive year, Chevrolet teams up with Major League Baseball's World Series to hit another vehicle out of the ballpark - the all-new Chevrolet Traverse crossover. In addition to a brand-new TV spot that debuts tonight during the Chevy Pre-Game Show and Game One on Fox, Chevy is expanding its multi-media, MLB postseason blitz to introduce the Traverse to millions of baseball fans. Building upon the Traverse theme of "Everything you've ever wished for ... and then some" because of its segment-leading cargo room and fuel-efficiency, the promotion includes an opportunity for fans to visit www.worldseries.com/chevy for a chance to win a trip to the 2009 All-Star Game. Visitors will learn more about the Traverse and download a virtual ticket for the first four World Series games on Oct. 22, 23, 25 and 26. Winning ticket numbers will be revealed live during the game broadcasts

GM Studies Non-Food Based Biofuels

General Motors Corp. is pursuing a global energy strategy that addresses global energy and climate issues and helps reduce the automobile’s reliance on petroleum by improving the energy efficiency of existing motor fuels and developing alternative energy and alternative propulsion systems. The development and commercialization of sustainable biofuels, particularly non-food based, next-generation cellulosic ethanol, is an important and leading component of GM’s new energy strategy. On October 20, GM held a media workshop to shar e its world-leading technologies in sustainable biofuels with China. The workshop reinforces GM’s new energy strategy centered on energy security and diversity and supports China’s sustainable development of automotive energy and transportation systems. Andreas Lippert, director of GM’s Global Energy Systems Intelligence Center, said GM believes sustainable biofuels are the most feasible near-term solution among all alternative energy sources with the potential to displace petroleum.

Cadillac's All New 2009 CTS-V features

The CTS-V, based on Cadillac’s critically acclaimed CTS sports sedan, expresses the full extent of the brand’s dramatic design and technology. Designed to enter the stratosphere of the world’s fastest and most exclusive luxury sedans, CTS-V includes advanced performance technology such as a supercharged 6.2-liter V8 engine and Magnetic Ride Control, the world’s fastest reacting suspension. The new CTS-V comes standard with a nearly complete collection of features, including a hand-crafted cabin, a 6-speed manual transmission and a Bose surround sound system with a 40-gigabyte hard drive with a USB port. There are a few options available, including a new 6-speed automatic transmission with steering wheel mounted shift buttons, 14-way adjustable Recaro performance seats, microfiber interior accents and a large “Ultra-View” sunroof. “Along with the new Escalade Hybrid, the CTS-V is a key aspect in Cadillac’s ongoing renaissance, with dramatic designs and very sophisticated technologies for luxury consumers,” McNabb said. “These two new high-tech Cadillac models pave the way for a series of new Cadillac models coming in 2009, including the upcoming CTS Sport Wagon and SRX Crossover.”

Cadillac's All New 2009 CTS-V Ready For Launch

The 2009 CTS-V, Cadillac’s 556-hp expression of ultimate performance and luxury, begins production this month with initial sales beginning around November 1. The latest in the brand’s V-Series of high performance models, the new CTS-V is intended to reach the top of the world’s most desirable luxury cars, at a starting price of $59,995 in the US market.
“The launch of the new CTS-V presents a compelling proposition for luxury and performance enthusiasts,” says Mark McNabb, North America vice president, Cadillac/Premium Channel. “The CTS-V is a strong statement about Cadillac design and technology and a new member in the club of the highest performing luxury cars.”

Maintenance Still Important Part 2

In terms of fuel economy, experts say drivers shouldn't waste the money they were able to save from car pooling and combining errands by driving a vehicle with under-inflated tires. Tires, one of the most significant components of a vehicle and one of the biggest factors related to fuel efficiency, should be inspected regularly. Air is free at most places, so maintaining your tire pressure costs you nothing, yet saves you money because low tire pressure reduces miles per gallon and wastes fuel," said Dave Cowger, Engineering Group Manager of GM's Tire-Wheel Systems Lab. Just as important is making sure you have the right tires on your vehicle. Some non-manufacturer recommended aftermarket tires can negatively affect fuel economy. Tires on GM vehicles are engineered specifically for each vehicle to maximize a number of factors including fuel efficiency. Goodwrench recommends the following four maintenance items:
Tires, Batteries, Fluid levels and Exterior conditions.

Maintenance Still Important for Vehicles Driven Less

Record numbers of Americans have reduced the number of miles they drive and put off routine maintenance due to high gas prices, tighter budgets, and the belief that if they are driving less their vehicle doesn't need as much attention. However, Goodwrench stresses the importance of regular vehicle care to maintain fuel efficiency and performance, as well as to protect their investment. If you are driving less and you are deferring maintenance there are some basic items that you need to give attention. With out a doubt, the top two are cleaning battery terminals - and generally making sure the battery is in good shape - and making sure tires are properly inflated. Not only are people driving less, but they are changing their driving habits. Car pools have gained popularity, and the American Public Transportation Association reports public transportation use has increased by 140 million more trips across the nation during the second quarter of 2008, compared to the second quarter of 2007.

GM Achieves Sales Record Overseas

General Motors Latin America, Africa and Middle East (GM LAAM) region broke a Q3 record selling 341,900 vehicles in the quarter, up 11,400 units over the same period in 2007. GM’s volume increase for the quarter was at 3.4 percent. In addition, GM’s quarterly market share in the region stands at 17.0 percent. GM is still showing solid growth, despite the global economic crisis that surrounds us. Strong demand for the Chevrolet Aveo continued and was driven by the new five-door hatchback version. In addition, the new Cadillac CTS was a strong performer in the Middle East, and was complemented with the recent launch of the right-hand-drive CTS in South Africa. All-time quarterly GM sales records were posted by Brazil, Chile, Ecuador and Peru. Third quarter GM sales records were set by Egypt, North Africa and the Middle East. Double-digit GM sales increases for the quarter were delivered in Brazil at 16 percent, Chile at 19 percent, Ecuador at 64 percent, North Africa at 30 percent, Egypt at 35 percent, Israel at 30 percent and the Middle East at 27 percent.

Camara starring in NBC's "My Own Worst Enemy"

Enthusiasts will see the new Camaro this fall as part of NBC’s new drama, “My Own Worst Enemy.” It stars Christian Slater as a man with two personalities – a suburban dad and covert spy – with the Camaro featured prominently, along with the new Chevy Traverse crossover. The show premiers Oct. 13, the same day ordering opens for the Camaro. Camaro’s supporting role on “My Own Worst Enemy” follows its big-screen debut as the Autobot named Bumblebee in the blockbuster 2007 movie, “Transformers.” World-class performance, American heritage
Built on GM’s new, global rear-wheel-drive architecture, the Camaro is offered in V-6-powered LS and LT models, as well as the V-8-powered SS. All models and powertrain combinations are matched with fuel-saving six-speed transmissions. Advanced technologies, including engines with direct injection and Active Fuel Management, enable a satisfying balance of exhilarating performance and good fuel economy.

Chevrolet announces pricing for 2010 Camaro

Chevrolet announced today the pricing for the all-new, 2010 Camaro. It starts at $22,995 MSRP for the V-6-powered LS model, and $30,995 for the V-8-powered Camaro SS (all prices include $750 destination charge). Customer ordering opened on Oct. 13, with production scheduled to start in first quarter of 2009. The return of the Camaro gives sports car enthusiasts a reason to rejoice. It’s a 21 st century sports car with a distinctly American legacy. More than 600,000 enthusiasts have requested information on the Camaro since its production was announced. Chevrolet is reaching out to give them the opportunity to be the first to order one. The Chevy.com/Camaro Web site carries information regarding early ordering, along with vehicle packaging information, a specification sheet and anticipated frequently asked questions about the ordering process. Production is scheduled to begin in mid-February at GM’s Oshawa, Ontario production facility, with dealership deliveries shortly after.

3 Millionth GM Certified Used Vehicles Sold

GM Certified Used Vehicles, the industry's top-selling manufacturer-certified used vehicle brand*, marked the sale of its 3-millionth vehicle on October 10th at a celebration at Voss Chevrolet in Centerville, Ohio. GM Certified Used Vehicles, which launched its program in 1997, is the first manufacturer-certified pre-owned brand to achieve 3 million sales. The GM Certified program includes models from Chevrolet, Buick, GMC and Pontiac. This is an industry milestone and a testament to the growing popularity of certified used vehicles, the quality and reliability of GM products and the dedication and commitment of the nearly 4,000 GM Certified dealers across the U.S. GM Certified Used Vehicles are a great alternative to traditional used vehicles, providing customers with the peace of mind that comes with a fully inspected and reconditioned vehicle backed by the manufacturer with a 12-month, 12,000-mile bumper-to-bumper warranty, 5-year, 100,000-mile powertrain warranty and 24-hour roadside assistance and courtesy transportation. Research indicates more than 96 percent of GM Certified Used Vehicle customers are satisfied with their purchase and ownership experience."

OnStar Launches Stolen Vehicle Slowdown

On October 10th General Motors (GM) and OnStar launched Stolen Vehicle Slowdown on more than 1 million model year 2009 GM vehicles in the U.S. and Canada. Stolen Vehicle Slowdown is the latest enhancement to OnStar’s Stolen Vehicle Assistance service and enables OnStar to further help law enforcement in the recovery of subscribers’ stolen vehicles, while helping to reduce fatalities and injuries resulting from police chases. Working with law enforcement and utilizing its unique built-in technology, OnStar can remotely send a signal that interacts with the vehicle’s engine, gradually slowing it down, aiding in a safe recovery. No other automaker provides its’ customers the peace of mind that OnStar Stolen Vehicle Slowdown does.
National Highway Traffic Safety Administration statistics show 30,000 police chases occur each year, resulting in approximately 300 deaths. Stolen Vehicle Slowdown will help take high speed pursuits out of the equation, as well as the probability that a subscriber’s stolen vehicle will be crashed during a chase.

GM Boosts Fuel Economy Across Brands for 09

GM Boosts Fuel Economy Across its Brands for 2009, Beats Toyota, Honda in Midsize Sedan Segment . At 33 mpg highway, Chevrolet Malibu and Saturn Aura four-cylinder, six-speed sedans beat comparably equipped Toyota Camry and Honda Accord Cobalt XFE and Pontiac G5 XFE get 37 mpg, beat Toyota Yaris and Corolla GM’s 2009 lineup delivers 18 models that get 30 mpg or more EPA label highway fuel economy, more than any other automaker. For 2009, 18 General Motors Models achieve 30 mpg or more on the highway. At 33 miles per gallon highway, four-cylinder, non-hybrid versions of the 2009 Chevrolet Malibu and Saturn Aura midsize sedans equipped with six-speed transmissions carry a higher EPA highway fuel economy label than comparably equipped Toyota Camry and Honda Accord models.
In addition, the Chevrolet Cobalt XFE and Pontiac G5 XFE, at 37 mpg highway, achieve a higher EPA highway fuel economy rating than comparably equipped versions of the Toyota Yaris and Corolla, or the Honda Fit.

GM Heritage Center

The GM Heritage Center serves as a showplace for the vehicles of the GM Heritage Collection, and is the home of the Heritage and Media Archive. It is located in an 81,000 square foot facility in Sterling Heights, Michigan, the Center has approximately 200 vehicles on display, while the Archive houses 15,000 linear feet of shelving containing significant documents, manuals, brochures, and artifacts documenting GM's rich history of innovation. The Heritage Center is primarily used for GM internal events and meetings. Though not open to the public for daily visits, the Heritage Center can be used as a meeting or event center, with the capability to host gatherings of up to 500+ guests.

GM Boosts Fuel Economy Across its Brands

GM’s 2009 lineup delivers 18 models that get 30 mpg or more EPA label highway fuel economy, more than any other automaker. At 33 mpg highway, Chevrolet Malibu and Saturn Aura four-cylinder, six-speed sedans beat comparably equipped Toyota Camry and Honda Accord. Cobalt XFE and Pontiac G5 XFE get 37 mpg, beat Toyota Yaris and Corolla. Fuel economy is top-of-mind for many of our customers, and GM is providing great-looking, well-equipped and fuel-efficient choices across their lineup, from subcompacts to crossovers to full-size pickups and SUVs. GM is using their technology leadership to squeeze more miles out of a gallon of gas, and they are investing global resources to develop advanced technologies to help diversify the energy sources for our future transportation needs.

GM Paris Auto Show

GM is curently apart of the Paris Auto Show from October 4-19th. They view auto shows as a chance to show us what they have been dreaming of. Also it's a chance for us to see the shape of the future as they push the boundaries of what's possible. At the Paris Auto Show GM is showcasing 5 world premieres and 3 European premieres. Some of the cars are the Chevrolet Cruze, Chevrolet Orlando show car, Chevrolet Volt Production car, Chevrolet Camaro, Opel/Vauxhall insignia sports tourer, Opel/Vauxhall insignia ecoflex, Saab 9-x air concept and the Cadillac cts sport wagon.

Career Paths at GM

If out-of-the-ordinary is your inspiration, you’ll have plenty of company at General Motors. GM encourages their automotive professionals to breakaway from the mainstream and explore the unimagined. Career possibilities range from the highest tech to the most advanced research and sciences to breakthrough design, engineering and manufacturing to industry-leading financial and business initiatives. If you have the skills, talent and ambition to extend GM's automotive leadership, GM is where it’s easy to Love What You Do. The many departments they have to choose from are Communications, Design Center, Engineering, Product Development, Finance, Fuel Cell Activities, HR, Labor Relations, Health and Safety, Information Systems and Services (IT), Manufacturing, OnStar by GM, Product Planning, Purchasing and Supply Chain, Quality, R & D and Strategic Initiatives, Sales, Services & Marketing.

Chevlrolet Traverse and Mary J. Blige Ads

Chevrolet Traverse and Mary J. Blige Star In New Fall Ad Campaign. Following her highly successful ad campaign for the Chevrolet Malibu, R&B superstar Mary J. Blige gets behind the wheel of an all-new, 2009 Chevrolet Traverse crossover for a series of national TV, magazine and online ads that continues through December.
A TV spot featuring Traverse and Blige began airing Sunday. Targeting African American viewers and female-oriented programming, the spots are running on Black Entertainment Television and BET J, TBS, MTV and VH1 Soul and VH1 Hip-Hop Honors.
Print ads featuring the Traverse and Blige appear in the November and December issues of Ebony, Essence, Odyssey Colour, Sister-to-Sister and Vibe magazines; the November issues of American Legacy, Black Enterprise and Gospel Truth; and the December issues of O and Heart & Soul. Other placements and partnerships may be announced.

GM Worlds largest automaker

General Motors Corporation is the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs more than 300,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.

GM Reports Highest Market Share of 2008

GM Reports 284,300 Deliveries in September; Highest Monthly Market Share of 2008
Chevrolet Malibu retail sales up 192 percent; Pontiac Vibe up 61 percent compared with last September. Buick Enclave, GMC Acadia and Saturn Outlook crossover total sales up 10 percent; first 226 Chevrolet Traverse sales recorded. 72,500 Chevrolet Silverado, Avalanche and GMC Sierra pickups sold; beats industry trend as segment-leading vehicles grab market share
GM's market share estimated at 27 percent, marks second consecutive month of market share gains. Total Q3 sales up 4 percent compared with Q2, with market share improving by more than 3 percentage points. General Motors dealers in the United States delivered 284,300 vehicles in September, giving GM its best monthly share so far in 2008. GM's share improvement was led by continued strong performances in the mid-car, crossover and full size truck segments. The GM Employee Discount for Everyone sale built awareness for the company's outstanding lineup and offered compelling values to customers. GM's brands are having divisional sales events this month to keep the marketplace momentum building.
A strong lineup of new products, combined with sales and marketing programs geared toward a particularly challenging market, helped GM outpace major competitors this month.