Saturday, September 13, 2008

GM examples of person, place and event marketing

GM paying Tiger Woods 40 million for a 5 year contract ending in 2009 is an example of person marketing. GM Advertisements for careers in research, engineering, finance, design and etc are an example of place marketing and them trying to get people to relocate to their headquarters in Detroit or somewhere else in the world to work for them. GM sponsorship for the 2008 olympics in Beijing China is an example of event marketing.

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